In 2022, the internet uncovered a vast conspiracy: Hollywood was run on an invisible network of family ties — and everybody was in on it! Everyone is someone’s kid, but it was as if everybody were somebody’s kid. Euphoria, the buzziest show on television, was created by the son of a major director and co-starred the daughter of another. Actress Maya Hawke was not only born to two famous parents but looked like them, too. Half of Brooklyn’s indie artists had dads with IMDb pages. Even Succession’s Cousin Greg turned out to be the son of one of the guys who designed the Rolling Stones’ lips logo. Aghast, content creators got to work. An unwieldy phrase — “the child of a celebrity” — was reduced to a catchy buzzword: nepo baby. TikTokers produced multipart series about nepo babies who resembled their famous parents, exposés on people you didn’t know were nepo babies (everyone knew), and PSAs urging celebrity parents to roast their nepo babies “to keep them humble.”

Like psoriasis, the label was something you were born with, and those who had it found it equally irritating. Maude Apatow (daughter of Judd Apatow and Leslie Mann) told Porter magazine the term made her “sad.” It filled Zoë Kravitz…