Industry-leading teak deck company Teakdecking Systems (TDS) has announced the appointment of John Shinske as director of sales and business development in Europe and Anella Alcott as director of marketing.

Canadian Shinske has been in the yachting industry for more than two decades and has a deep understanding of the industry in general. He started his career on the refit side, before becoming a captain for five years. Once he returned shoreside, he founded one of Spain’s leading yacht agencies, before spending four years in the world of teak decking. He then moved to a global yacht agency as COO, before taking the decision to return to TDS.

Shinske, based in Barcelona, oversees the company’s sales and business development within Europe and the Middle East, and is responsible for growing and consolidating the European operation, as well as identifying new product development opportunities.

Marketing veteran, Anella Alcott reports directly to CEO Richard Strauss in Florida. 2023 marks the 40-year anniversary of the company and Alcott is responsible for spearheading all marketing actions, focused on driving customer engagement and acquisition as well as brand resonance.

Alcott started her career in the superyacht industry in 2012 as commercial director at the world-renowned Marina Port Vell, inaugurated in 2015. She then moved to a new global yacht agency as chief marketing and communications officer, where she was responsible for all marketing activities across 11…