, 2022-09-27 11:45:55,
Bernard d’Alessandri, general secretary and managing director of Yacht Club de Monaco, explores its evolution from meeting place to platform for change…
The superyacht industry is at an interesting juncture in its development. Unlike previous years, when growth was primarily focused on selling and building as many vessels as possible, there is now a much greater emphasis on sustainable growth and long-term viability.
Yacht Club de Monaco has a vital role to play in the superyacht industry’s future and its model has changed to take on far more responsibility, leveraging its vital link between owner and industry.
“If we go back to 2012, the Yacht Club de Monaco in its current form did not exist. We were in a different location on the other side of the marina,” says general secretary and managing director Bernard d’Alessandri. “It was, like most other yacht clubs, a cosy traditional yacht club that served as a meeting place for our various members. However, when we changed the building to where we are today, the expectations for what we must achieve changed overnight.
“Today, our primary roles are twofold. Firstly, we are the world’s premier yacht club and, secondly, we have a duty to promote yachting and Monaco to the world.”
Bernard d’Alessandri, general secretary and managing director, Yacht Club de Monaco.
While this view might be contested by various other yachting hubs around the world, it’s generally accepted that…
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