SuperyachtNews.com – Business – My Ocean Ltd looks to attract burgeoning new markets
, 2022-11-08 10:35:06,
Serial entrepreneur and millennial myth buster Jonny Dodge opens up on the key to attracting younger audiences…
Jonny Dodge, CEO of My Ocean Ltd, has made been making headlines in numerous news outlets over the past couple of years. He’s been described in many ways and seems to have earned himself quite a few titles with ‘disruptor’, ‘adventurer’, ‘explorer’, and ‘influencer’ being just a few. A quick google search of his name will show images of him enjoying breakfast with Richard Branson on Necker Island, shaking hands with King Charles III, and posing by race cars with Mark Webber and David Coulthard. With over 30,000 Instagram followers, the 40-year-old CEO has also earned his ‘influencer’ title, and he’s known in the industry for his little black book of millionaires. But who is this so-called disruptor, and how is he shaking up the superyacht industry?
Although his status and network are widely broadcasted, Jonny laughs off the labels that have been given to him by glossy business and travel magazines. “The disruptor thing is a funny one because we are really just bringing new customers to the market, we’re not really here taking away existing clients. We don’t really deal with the kind of typical 70-year-old guy buying a forty-metre Italian motor yacht – that’s not our client. Our clients are usually a lot younger, and I believe that in the last couple of years the average age of an owner probably has…
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