Private jets, yachts and supercars, impeccable tailoring, bespoke luggage, and crocodile skin hoodies — this is the world of menswear luxury label Stefano Ricci. With the ability to name drop Nelson Mandela as a friend and client, host a performance by Andrea Bocelli for VIPs at Queen Hatshepsut’s Temple, dress Tom Cruise and Pope Francis (they made him a Papal robe), and upholster the Kremlin’s interiors, this is no ordinary luxury label. Forget the 1 percent, this company has been labeled clothier to the 0.001 percent.

Half a century ago, founder Stefano got his start selling Italian silk ties. He set up his first boutique in Shanghai in 1993 after seeing the “incredible energy of the country and its youth.” Now the family’s international empire spans across New York, Hong Kong, Kyiv, Bangkok, Zurich, Paris, Mumbai, Nairobi, Manila, the UEA, Azerbaijan, Brazil, Russia, and Cambodia. 

Until the pandemic, mainland China was Stefano Ricci’s largest market. Today, America has taken the number one spot. This year’s turnover comes in at $150 million (RMB 1.07 billion), Stefano and Niccolò Ricci reveal. Pre-war, Russia and Ukraine took third and fourth spots in global market share, so it’s fair to say things have been in flux.

As the brand turns 50, more than 400 of us (VIPs, clients, partners, and journalists) gathered to celebrate in Luxor’s most beautiful cultural sites, some dating back over 3,500 years. This itself is a power move, being the first…