Small jewelry brand worn by Doja Cat, K-pop stars accuses Forever 21 of ‘stealing’ designs: ‘It’s pathetic’
, 2022-09-26 16:07:15,
According to OHT, which posted the allegations on Instagram on Sept. 23, the brand had been selling its Pearl Cross Necklace since January 2021. The Instagram post included a screenshot of a Forever 21 post for a “Cross Pendant Faux Pearl Necklace,” which appears to have since been taken down from Forever 21’s official site.
In The Know reached out to Forever 21 for comment and has not heard back as of the time of reporting.
“Hours were spent by our team brainstorming, perfecting, and making this design a reality,” OHT wrote. “It’s sad to see our design, which we began making by hand in New York for almost two years, reduced to a mass produced copy most likely made in unethical, fast fashion sweat shops.”
OHT was founded by Jinsol Woo who wanted to design pieces that anyone could wear without worrying about gender or stereotypes.
“I created my brand in order to appeal to anyone and everyone, no matter how you identify and express yourself,” Woo told Teen Vogue in a May interview. “I don’t want to force labels on people, so why label the pieces I create?”
The brand has since blossomed and is considered a favorite among K-pop idols.
Forever 21 is a fast-fashion brand, which refers to retailers that design items quickly and cheaply in order to sell them at low prices and mass-produce items to keep up with accelerating fashion trends.
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