Monaco Yacht Show has announced watchmaker Richard Mille as the show’s new official sponsor in a multi-year partnership. One of the world’s most avant-garde luxury watchmaking brands, the new partnership marks the start of a new chapter in Monaco Yacht Show’s adventures.

Created in 2001 by the brand’s eponymous founder, Richard Mille revolutionised luxury watchmaking with an innovative modern marketing strategy focused on the ‘ultra-luxury’ market.

The Swiss brand’s philosophy is aligned with Monaco Yacht Show’s ambition to cater for a new generation of yachting clients, whose epicurean lifestyle has redefined the rules of superyachting. The partnership between Monaco Yacht Show and Richard Mille embodies the fusion between the luxury watchmaking and yachting industries, which are synonymous with the desire for excellence and technological performance, a passion for creativity and high craftsmanship, a love for innovative design and an aspiration to create tailor-made experiences.

Gaëlle Tallarida, managing director of Monaco Yacht Show, said, “We are delighted to welcome Richard Mille as an official sponsor of the Monaco Yacht Show, starting 2022. This long-term contract reflects our shared commitment towards building a solid, trusting and long-lasting relationship between our two brands. We intend to accompany our customers on a journey filled with ultra-luxurious experiences, by immersing them in the world of yachting and by helping them discover Richard Mille’s characteristic avant-garde approach to luxury watchmaking.”

Peter Harrison, CEO of Richard Mille EMEA, added, “We are delighted to announce our partnership with the Monaco Yacht Show, whose commitment to promoting creative excellence in the world of superyachts mirrors our own unwavering pursuit of passion, performance, and perfection in watchmaking. There is no doubt that the worlds of yachting and fine watches are inseparably linked. We share a desire for excellence in savoir-faire, performance, design, and ergonomics. Richard Mille is known for rewriting the rules of modern watchmaking; we use centuries-old tradition and craftsmanship and marry it with 21^st century technology to push the boundaries, ensure excellence, and deliver unrivalled innovation both technically and through material development and utilisation.

“We are only at the beginning of a long and meaningful partnership with the Monaco Yacht Show and look forward to working collaboratively over…