Mathias Dopfner has a ‘contrarian’ plan for Politico and global media
, 2022-09-06 05:28:58,
A newcomer to the community of billionaire media moguls, Döpfner is given to bold pronouncements and visionary prescriptions. He’s concerned that the American press has become too polarized — legacy brands like the New York Times and The Washington Post drifting to the left, in his view, while conservative media falls under the sway of Trumpian “alternative facts.” So in Politico, the fast-growing Beltway political journal, he sees a grand opportunity.
“We want to prove that being nonpartisan is actually the more successful positioning,” he said in an interview with The Washington Post. He called it his “biggest and most contrarian bet.”
How exactly Döpfner, Axel Springer’s CEO, hopes to define nonpartisan journalism at an especially fragmented time for American politics is a question of intense interest as he aims to leave his mark on American media. His own politics have remained something of a mystery, too. But weeks before the 2020 U.S. presidential election, he sent a surprising message to his closest executives, obtained by The Washington Post:
“Do we all want to get together for…
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