, 2022-10-20 06:45:00,
This article was written by Raphael Sauleau for the SuperYacht Times newspaper, Issue 42, as part of our expert insight series.
There has never been a more exciting time to be in our Industry and attend Industry events such as the MYS. Not only because yachting has truly boomed over the last 2-3 years, with Fraser seeing record sales numbers in 2021 and a huge charter surge in 2022, but because, post pandemic, we are also experiencing a true sea change in the type of clients coming to our world. A change that will have a lasting positive impact on how we work and how yachting is perceived from the outside world.Yes, fundamentally Fraser and other brokerage houses are in the business of selling, buying, chartering, building, refitting yachts and crewing, but it is also about creating the moment. The clients we are working with today – including 40% of those we worked with in 2021 coming to yachting for the very first time – are looking for something new and different. They are buying or chartering with a refreshing perspective, to share and live the experience for every generation of their family and friends. And they have realised that on board today’s yachts, with crews who are up skilled to the max offering everything from kiteboard instruction to yoga classes, anything is possible. The yacht…
To read the original article from www.superyachttimes.com, Click here