1. Gen Alpha Design

Up until recently, the luxury travel industry has been largely focused on catering to Millennials (Gen Y), but now that many of them have become parents to Gen Alpha, their needs are changing.

Not only are Millennials the most travelled generation on Earth but a large proportion of them are exploring the world with their offspring, which means Gen Alpha Design will increasingly take precedence when it comes to vacation planning. (As every parent knows, if the kids are happy, everyone’s happy…)

By 2027, Generation Alpha will be aged between two and 16, which means luxury travel companies have a huge opportunity to recalibrate their offerings to better cater to this youthful demographic and their Gen Y parents.

It’s also worth noting that a growing number of parents are now part of the LGBTQ+ community and that, in the UK, 23% of families are now headed up by a lone parent (about 90% of whom are women), so hospitality companies need to challenge their assumptions of what a modern family looks like and what their needs are.

2. High-Impact Conservation

Between 2023 and 2027, we anticipate an increase in demand for High-Impact Conservation from high-net-worth clients who really want to make a difference. Not only do they want to actively learn about the flora and fauna of Earth, but they also want to ensure that their presence contributes to its preservation, protection and future flourishing.

As the world faces a crisis of human-made consequences…