, 2022-08-04 15:25:24,
Real estate duo Tal and Oren Alexander have catered to really rich clients and the merely wealthy.
They’ve decided really rich is better.
After a more than decade-long run at Douglas Elliman Real Estate, where the brothers began brokering megadeals in their 20s, they’ve struck out on their own.
“We’re the 0.1% of brokers that really sell to the 0.1% of clients,” Oren Alexander, 35, said in an interview from St. Tropez, France, where he’d traveled with his 36-year-old brother, Tal.
Fixtures on the high-end real-estate scene in Manhattan and Miami, the Alexanders have spent part of the past few weeks traveling to drum up even more business. St. Tropez, Mykonos, Capri, yachts, parties: Such is life in the rarefied realms of real estate.
The Alexanders’ new venture, Official, is coming together at a time when questions loom over the state of global housing, war rages in Ukraine and recession fears are mounting. The once hyper-frenzied luxury part of the real estate market has started to slow. But the pair is betting that the upper echelon of buyers will stick around.
“What we realized is that the brokerage, not just the one that we were at but all brokerages, they’re set up to take care of too many different segments of the market,” said Oren Alexander, who counts Miami Beach as his current home. “We understand our buyer, our seller, what they want from a brokerage and ultimately where they’re looking to transact.”
The Alexander team was among Elliman’s top sellers of trophy properties and new developments. On the strength of the post-lockdown market, it notched roughly $1.7 billion in sales last year and was inducted with two other teams into the brokerage’s new “Billion Dollar Club.” The brothers have also represented clients including Jared Kushner and Ivanka Trump and the Faena House Miami Beach, a development from Len Blavatnik’s Access Industries.
At the same time, the brothers flaunt their lavish lifestyles on social media, garnering tens of thousands of followers and showcasing trips such as a helicopter ride to a breakfast in the Alps and a party in front of the pyramids in Egypt. Their jetsetting lifestyle has continued as they set up the new venture, which will have to now compete with other billion-dollar teams that have chosen to stay at Elliman and other brokerages that also count the wealthiest among their clients including Corcoran…
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