Denison Yachting Published Q3 Market Report
, 2022-12-14 09:04:15,
Globally, customers bought 10% fewer boats than they purchased in the third quarter of 2021, a 30% drop from the record sales of the third quarter of 2020. However, overall numbers were just 9% below Q3 2019, indicating that the challenges the market has faced this year have yet to do much damage to demand. Therefore, it is not surprising that the National Marine Manufacturers Association maintains that 2022 is on track to be a very healthy year for the boating industry.
Global Yacht Market Performance in Q3 2022
Following a lackluster Q2, Q3 was a tumultuous quarter for the global boating market. Sales across all the major yacht markets dropped considerably from Q3 2021. North America, the world’s largest boat market, recorded 9.5% lower sales than in the same quarter last year. In Europe, customers bought 11% fewer boats in the usual yachting hotbeds of France, Italy, Spain, and the Netherlands than in Q3 2021.
The numbers were even bleaker in Asia, which saw a 19% drop in purchases from Q3 2021. Customers in China, Japan, and Singapore bought fewer boats in Q3 2022 than in any third quarter since 2015.
The silver lining in…
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