Companies shelling out big bucks on mega-yachts at Cannes Lions
, 2022-06-21 02:00:00,
Nestled just outside of the so-called Bay of Billionaires, the Port of Cannes is hosting more than a dozen mega-yachts this year, with owners ranging from Saudi royals to American tycoons.
Of course, it’s not just the billionaires cruising the Côte d’Azur. There are also companies looking to peacock at the annual Cannes Lions event.
Businesses will spend as much as half a million on a palatial boat for the week to impress ad buyers and clients alike.
Paramount, which just hauled in nearly $800 million for “Top Gun: Maverick,” seems to be embracing the recent success with the Costa Magna — a 144-foot yacht.
iHeartRadio rented a 169-foot Dionea this year, and head honchos can be seen hobnobbing on the ship all week.
The company plans to make a real splash when they host guests after the iconic MediaLink and iHeartMedia Hôtel du Cap-Eden-Roc dinner on Tuesday. The event is the most coveted invite — and a whirl on the Dionea is the ultimate cherry on top.
This year, one of the most stately yachts, the 141-foot Behike, is rented by VaynerMedia. The company, which was started by Gary Vaynerchuk, is a media agency focused on providing social media advice to large companies.
Digital media darlings like Vice are no longer present, but they’ve been replaced with other established players like the Wall Street Journal showing off. Newcomer Axios…
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