A long-rumoured America’s Cup TV series now looks set to be going ahead with a top-level studio and producers onboard. But will a docu-series drive eyes onto an event that can struggle to increase audience beyond the world of die-hard sailing fans?

When the 37th America’s Cup protocol was first revealed in November 2021, outlining the plans for the next America’s Cup in 2024, it contained a stated intention to produce a documentary series to accompany the event.

However, the confirmation was far from a guarantee, loosely stating:

‘With a view to opening the doors and the continued drive to increase the global audience of the America’s Cup and the sport of sailing, a condition of entry to competitors is [that] they agree to be part of a potential behind-the-scenes documentary series. The intention of this is to bring the secrecy, the drama and all the teams’ personalities into the limelight.’

With little mention of progress on this idea since, you may have been forgiven for thinking it had been quietly dropped, but last week the organisers of the next AC officially confirmed it would be going ahead.

A release from the America’s Cup stated that:

“America’s Cup and Skydance Sports have announced an exclusive partnership to produce an all-access, behind-the-scenes documentary…