Bay Marine Weathers a Year of Tests
, 2022-11-10 11:26:25,
During the past year and a half, Sturgeon Bay–based Bay Marine became a full-service business for boat and yacht owners when it purchased – and then completed a $5 million remodel of – Sturgeon Bay Yacht Harbor. Submitted.
Bay Marine survived a Chicago fire and a Florida hurricane this year to remain a regional leader and a national contender in boat and yacht sales and service.
Mark Felhofer took over his father’s business in 2000 and along with his brother, Matt, transformed it from a roadside sales lot into a full-service yacht and boat sales and service business with marinas on Lake Michigan in both Sturgeon Bay and Chicago as well as in Fort Myers, Florida.
Bay Marine has approximately 40 employees in the Midwest and 10-15 in Florida. At times, technicians also travel from state to state to help with projects or work on boats. Employees have now shifted to the boat-storage season because Bay Marine has 150,000 square feet of heated storage space, combined, near Chicago and around Sturgeon Bay.
“We can handle almost anything this market needs,” Felhofer said, noting that Bay Marine is now a top regional competitor on the Great Lakes.
Felhofer said he convinced his brother, Matt, to leave his work in business and finance more than two decades ago because he had a vision…
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